NewRich Pictures
NewRich StoryLabs
NewRich StoryLabs Enterprise Media Division
About NewRich Pictures
Our Heritage • 28+ Years Media Craft

Rooted in Broadcast.
Driven by Pure Emotion.

From broadcast production roots at Astro to luxury weddings and corporate storytelling across Denai Alam, Elmina, Bukit Jelutong, Greater KL, and Kuching. Meet the vision behind NewRich Pictures.

Errol Mury ;  Founder & Lead Filmmaker at NewRich Pictures
Lead Filmmaker & Colorist

Errol Mury

Founder, Creative Director & Video Editor

Broadcast Roots • Established 2016

"A story isn't just recorded ; it is sculpted frame by frame, note by note."

Errol Mury began his media journey in 1997 at Astro (Measat Broadcast Network Systems) as a Production Assistant (1997–1999), gaining invaluable hands-on broadcast floor experience on high-profile productions like Roda Impian, MTV Asia, and Anugerah Industri Muzik (AIM).

In 2009, he ventured into independent freelance filmmaking and videography, mastering visual rhythm, camera craft, and commercial post-production. In 2016, he officially founded NewRich Pictures to deliver high-end cinematic wedding films, corporate documentaries, and commercial campaigns across Denai Alam, Elmina, Bukit Jelutong, Klang Valley, and Kuching, alongside brand campaigns for SAJI, Kewpie, Colavita, Ajinomoto, and Lesaffre France.

2016 NewRich Pictures Founded
2009 Freelance Filmmaking & Craft
1997–99 Astro Broadcast Production Assistant
The Journey

Career Milestones

1997 – 1999

Astro (Measat Broadcast)

Production Assistant on major national television broadcasts including MTV Asia, Roda Impian, and Anugerah Industri Muzik (AIM) ; developing core broadcast discipline and studio production workflow.

2009 – 2015

Independent Freelance Filmmaking

Freelance filmmaker and video editor producing commercial projects, music videos, and multi-camera live events ; refining camera movement, pacing, and color grading.

2016 – Present

NewRich Pictures Founded

Officially established NewRich Pictures in Denai Alam / Klang Valley & Kuching. Built a distinguished portfolio in destination weddings, corporate galas (RHB, Gamuda Land, KWAP), and commercial content.

2024 – Present

Global Campaigns & Story Labs

International brand campaigns for Lesaffre France (France, Japan, Singapore), Colavita Festive Raya, and launch of NewRich Story Labs HRDC trainer media services.

28-YEAR BODY OF WORK • CLIENTS & BROADCAST CREDITS

A Legacy of Production Excellence Across Industries

From early broadcast television at Astro to international documentary pitch sizzles, global brand films, and enterprise retreats.

Documentary & Broadcast
The Yard Crew (Virginia State University USA ; Netflix Pitch Sizzle) Astro Malaysia MTV Asia Roda Impian (Wheel of Fortune) Anugerah Industri Musik (AIM)

International documentary pitch & broadcast production heritage.

Food, FMCG & Media
iCookAsia SAJI Malaysia Kewpie Malaysia Ajinomoto Lesaffre France Colavita Faiza Spices Able Farm Seri Pelangi Premeo Spritzer Seri Pacific

Commercial food spots, recipe video suites & brand campaigns.

Enterprise & Leadership
RHB Bank KWAP Gamuda Land MIHRM Shin Etsu Malaysia HiPotential NeoOne EvansBackyard Tanjak Electrical

Conferences, executive retreats, corporate PR & leadership media.

Healthcare & Regional
Subang Jaya Medical (SJMC) Borneo Medical Centre Dr Alice Ageless Medispa MY Medical Today Mrs World Malaysia Relationship Studios SG The Enneagram Singapore

Medical centers, regional branding & wellness institutions.

Official vendor documentation and formal capability profiles available for corporate procurement.
Behind The Lens

Errol & The Production Crew

Lead Cinematographer, Director & Multi-Camera Crew

Directorial Craft & On-Set Ethos

The Living Craft Behind The Lens: Errol & Mac

Founded by broadcast veteran Errol Mury alongside lead photographer Mac, NewRich Pictures operates on a shared storytelling ethos. With dual bases in Klang Valley and Kuching, Sarawak, our team bridges high-end motion picture craftsmanship with candid photojournalism.

From commercial brand sets (SAJI, Lesaffre France, Colavita) and international documentary pitch sizzles to high-stakes corporate retreats and intimate weddings, our production crew works in complete visual synchrony; eliminating conflicting vendors, awkward staging, and technical friction so authentic stories emerge effortlessly.

Unified Motion & Stills

Film and photography teams move in lockstep, sharing lighting cues, lenses, and color palettes without competing for space.

28-Year Production Calm

Decades of high-pressure broadcast and commercial experience bringing quiet confidence, gentle direction, and clockwork delivery to every set.

Technical Standards

Our Production Infrastructure

We deploy cinema-grade optics, redundant broadcast sound, and studio color mastering.

Cameras & Glass

  • • Full-frame production camera systems
  • • Fast prime & production zoom optics
  • • Dual-sensor matched color calibration
  • • 100% redundant real-time media backup

Sound Engineering

  • • Broadcast-grade wireless audio transmitters
  • • Ultra-compact directional lapel capsules
  • • Dynamic acoustic studio microphones
  • • Multi-track redundant backup recorders

Post-Production Suite

  • • Studio node-based color grading suites
  • • Dedicated hardware post-production consoles
  • • Dialogue isolation & spectral restoration
  • • Calibrated 10-bit color reference displays

Aerial & Lighting

  • • Licensed commercial aerial drone systems
  • • Multi-axis electronic stabilization rigs
  • • High-CRI soft keylights & precision diffusers
  • • Wireless controlled soft accent lighting

Let's Create Something Extraordinary

Have an upcoming wedding, corporate retreat, commercial campaign, or podcast series? Reach out directly.